For Vivinvest, expansion into new markets is not merely a matter of geographic growth, but a logical outcome of mature development. We carefully select destinations where we can apply our experience, values, and commitment to sustainable development. Spain has become one of these strategic locations.
Why Spain?
Southern Spain is currently experiencing dynamic growth in the real estate sector — demand for housing consistently exceeds supply. The Costa del Sol coastline is becoming one of the most attractive regions for investment, thanks to its well-developed infrastructure, favorable climate, and strong interest from both local residents and international buyers.
In 2024, Spain ranked among the top five most attractive destinations for real estate investment in Europe (source: Global Real Estate Market Report 2024). Both domestic and international demand is on the rise, particularly in premium regions. Tourism, climate, infrastructure, and safety make Spain one of the most stable markets in Europe. Transparent legislation, accessible mortgage financing, and a mature development ecosystem further strengthen its investment appeal (sources: Bankinter, BBVA).
For developers, this signals a mature market: clear regulations, strong demand for high-quality projects, and reliable investment protection.
In 2024, Spain ranked among the top five most attractive destinations for real estate investment in Europe (source: Global Real Estate Market Report 2024). Both domestic and international demand is on the rise, particularly in premium regions. Tourism, climate, infrastructure, and safety make Spain one of the most stable markets in Europe. Transparent legislation, accessible mortgage financing, and a mature development ecosystem further strengthen its investment appeal (sources: Bankinter, BBVA).
For developers, this signals a mature market: clear regulations, strong demand for high-quality projects, and reliable investment protection.
Marbella and Costa del Sol: the epicenter of premium demand
Costa del Sol ranks among the most popular, premium, and internationally active real estate markets in Spain, with annual price growth ranging between 9–12%. According to elEconomista, approximately 33% of all real estate transactions in the Málaga province (including Costa del Sol and Marbella) are made by foreign buyers — meaning every third property is purchased by an international client.
The leading nationalities on the market remain the British (approximately 16% of all transactions on the Costa del Sol), followed by Swedes (12%), Dutch (8%), and then Germans, Belgians, and French buyers (each accounting for around 5% or more). Interest from U.S. investors has also significantly increased in recent years — according to Realista, U.S. citizens currently pay the highest average price per square meter in Spain among all international buyers.
Furthermore, around 90% of all new residential units on the Costa del Sol are purchased by foreign clients, with a large proportion acquiring properties for investment and short-term rental purposes (source: Tinsa Real Estate Report 2025). The share of high-net-worth buyers from the U.S. and Asian countries is also growing — for example, by March 2025, direct flights from the United States to Málaga brought in over 3.8 million tourists, further boosting investment activity in the region (source: Spanish Tourism Board).
The leading nationalities on the market remain the British (approximately 16% of all transactions on the Costa del Sol), followed by Swedes (12%), Dutch (8%), and then Germans, Belgians, and French buyers (each accounting for around 5% or more). Interest from U.S. investors has also significantly increased in recent years — according to Realista, U.S. citizens currently pay the highest average price per square meter in Spain among all international buyers.
Furthermore, around 90% of all new residential units on the Costa del Sol are purchased by foreign clients, with a large proportion acquiring properties for investment and short-term rental purposes (source: Tinsa Real Estate Report 2025). The share of high-net-worth buyers from the U.S. and Asian countries is also growing — for example, by March 2025, direct flights from the United States to Málaga brought in over 3.8 million tourists, further boosting investment activity in the region (source: Spanish Tourism Board).
The market structure is shaped by international demand: it’s not just square meters that are in demand, but especially second homes with architectural concept, privacy, and investment potential.
In 2025, average housing prices reached a historic high—approximately €2,244 per square meter.
According to data from Tinsa for the first quarter of 2025:
- The average housing price on the coast is €2,970/m² (+12.1% compared to 2024).
- In the province of Málaga, prices increased by +14.3%, representing the highest growth rate in all of Spain.
- In Marbella, the average price is €2,811/m², with the luxury property segment reaching €4,533/m² and above.
In Marbella’s most expensive neighborhoods, such as Nueva Andalucía and the Golden Mile, the average price reaches up to €12,800/m². According to analysts, approximately 18% of all real estate transactions in Marbella in 2024 involved properties priced above €10 million. (Knight Frank, 2024).
In the premium segment, Puerto Banús marina, filled with luxury yachts and surrounded by picturesque mountain scenery, symbolizes the prestige of the region. Stable demand in this environment supports price growth with high added value.
Our new project is located just a 10-minute walk from this prestigious marina, highlighting its advantageous location and strong investment potential.
Our first project is being developed in a region where development requires a special sensitivity to the local context.
San Pedro de Alcántara, a district of Marbella, combines southern charm, modern infrastructure, a high quality of life, and rich architectural tradition.
Here, price growth is particularly pronounced—reaching up to €4,000/m² in the premium segment, with the average price of luxury properties in the province reaching €5.3 million. This area is renowned for its proximity to Puerto Banús, top-tier infrastructure, and steady investment demand. (Knight Frank)
The project consists of three development phases comprising a total of 38 residential units. Each design here represents a dialogue between architecture, climate, landscape, and the regional lifestyle.
The villas and apartments are south-facing—maximizing natural light, ensuring privacy, and tailored to the Mediterranean lifestyle.
Our approach remains unchanged—we don’t just build square meters. We create environments where you want to live.
Regardless of the country, we take into account:
– sustainability and energy efficiency;
– integration with nature and the architectural context;
– comfort, privacy, and the human scale of the environment.
– sustainability and energy efficiency;
– integration with nature and the architectural context;
– comfort, privacy, and the human scale of the environment.
Spain, with its openness to innovation and respect for lifestyle, is the ideal place to realize this philosophy.
Modern Spanish development represents a symbiosis of technology, sustainability, and design.
Newly built properties on the Costa del Sol coast widely incorporate:
– solar panels and energy-efficient systems,
– smart home technologies (IoT, climate control, security),
– south-facing architecture, green facades, and biophilic design.
– solar panels and energy-efficient systems,
– smart home technologies (IoT, climate control, security),
– south-facing architecture, green facades, and biophilic design.
The CTE building regulations were updated in 2021, and the national PNIEC plan through 2030 supports the trend toward zero emissions and renewable energy sources. (Ministerio de Transportes, Movilidad y Agenda Urbana)
With more than 320 sunny days per year, the region allows for efficient use of solar energy and the construction of energy self-sufficient homes.
These trends do not reflect a passing fad but represent a profound shift in buyers’ values: comfort, privacy, energy independence, and harmony with nature have become paramount.
The Costa del Sol region is one of the few in Europe that combines affordability—especially compared to France and Italy—with high construction quality and growing demand from investors in the USA, EU countries, and Asia.
The Costa del Sol region is one of the few in Europe that combines affordability—especially compared to France and Italy—with high construction quality and growing demand from investors in the USA, EU countries, and Asia.
International context: Spain vs. other markets
In 2024–2025, the market experienced double-digit growth. The Costa del Sol remains a competitive region compared to other premium European locations. Average prices here are still lower than on the French Riviera (Saint-Tropez – €16,700/m², Cannes – €6,900/m², Nice – €5,743/m²), while the annual growth rate in Marbella of up to 10% surpasses that of southern France (6–8% per year). Additionally, luxury properties here are reaching historic highs.
Portugal (Porto) offers tax incentives but has a lower price range (€1,500–4,700/m²). Southern Italy (Amalfi) shows moderate growth of approximately +4% annually, based on 2025 data.
Spain thus offers a balanced combination of price accessibility, developed infrastructure, favorable climate, and investment liquidity—without signs of market overheating.
In 2024–2025, the market experienced double-digit growth. The Costa del Sol remains a competitive region compared to other premium European locations. Average prices here are still lower than on the French Riviera (Saint-Tropez – €16,700/m², Cannes – €6,900/m², Nice – €5,743/m²), while the annual growth rate in Marbella of up to 10% surpasses that of southern France (6–8% per year). Additionally, luxury properties here are reaching historic highs.
Portugal (Porto) offers tax incentives but has a lower price range (€1,500–4,700/m²). Southern Italy (Amalfi) shows moderate growth of approximately +4% annually, based on 2025 data.
Spain thus offers a balanced combination of price accessibility, developed infrastructure, favorable climate, and investment liquidity—without signs of market overheating.
Forecasts for 2025–2026
Analysts expect the Spanish real estate market to continue growing in 2025–2026, albeit at a more moderate pace.
+4–5% growth in 2025 (Bankinter, Solvia)
Up to +7.3% growth in 2026 (BBVA Research)
Market support will come from ECB interest rate cuts, stable international demand, an increase in mortgage lending volume (up to 400,000 new loans in 2025), and a decrease in interest rates (with Euribor rates around 2–2.5%), making property acquisition more affordable.
The shortage of quality supply will also help maintain price stability.
International consulting firms (e.g., Property Guides) anticipate a significant volume of investments in Spanish real estate in 2025—approximately €16 billion. (Property Guides)
+4–5% growth in 2025 (Bankinter, Solvia)
Up to +7.3% growth in 2026 (BBVA Research)
Market support will come from ECB interest rate cuts, stable international demand, an increase in mortgage lending volume (up to 400,000 new loans in 2025), and a decrease in interest rates (with Euribor rates around 2–2.5%), making property acquisition more affordable.
The shortage of quality supply will also help maintain price stability.
International consulting firms (e.g., Property Guides) anticipate a significant volume of investments in Spanish real estate in 2025—approximately €16 billion. (Property Guides)
An important factor remains the supply: the shortage of land and building materials will continue to put upward pressure on property prices, especially in coastal areas.
In the premium housing segment, demand remains stable due to strong interest from international buyers—the influx of clients from the USA, France, Northern Europe, and Latin America continues even without the “golden visa” programs.
Combined with steady tourism and the global popularity of the region, this creates a solid foundation for Costa del Sol and Marbella to maintain their attractiveness as investment destinations.
In the premium housing segment, demand remains stable due to strong interest from international buyers—the influx of clients from the USA, France, Northern Europe, and Latin America continues even without the “golden visa” programs.
Combined with steady tourism and the global popularity of the region, this creates a solid foundation for Costa del Sol and Marbella to maintain their attractiveness as investment destinations.
Entering the Spanish market broadens our partnership horizons.
- For partners – international opportunities and stable development potential.
- For investors – a new growth hub and capital protection within a secure European jurisdiction.
- For future residents – quality housing in one of Europe’s most comfortable regions.
We remain true to our values: transparency, strategic thinking, attention to detail, and trust proven over time.
Our expansion into Spain is not an experiment.
It is a deliberate and carefully prepared step based on analysis, experience, and a strong belief in the principles of sustainable development.
Our expansion into Spain is not an experiment.
It is a deliberate and carefully prepared step based on analysis, experience, and a strong belief in the principles of sustainable development.
Vivinvest in Spain is not just a new location – it marks a new chapter.
A chapter that opens up new opportunities for living, investing, and building trust.
Sources: official analytical reports from Tinsa and INE, publications from Idealista, El Economista, Property Guides, Investropa, Risel, as well as data from specialized agencies (The Agency, Solvia, Bankinter, etc.).
A chapter that opens up new opportunities for living, investing, and building trust.
Sources: official analytical reports from Tinsa and INE, publications from Idealista, El Economista, Property Guides, Investropa, Risel, as well as data from specialized agencies (The Agency, Solvia, Bankinter, etc.).